At first I was resistant to it, but now I find myself wearing them, too. “Now you see them all over with chunky sweaters and it’s like, who knew! And they sell really, really well for us. “For the longest time I’m like, ‘Who is buying these bike shorts?’” she said. Underwood is the lead designer of Calia, although on occasion an item becomes popular against her expectations.
Not only is she a great singer but she has an amazing body. She won American Idol in 2005 and has been dominating the music world since. She found fame by being the winner of American Idol. Carrie Underwood is a famous Canadian singer, songwriter, and actress. The soon to-be Glamamom is launching CALIA by Carrie, a fitness lifestyle brand which will be available exclusively at DICKs Sporting Goods, March of next year. Hot Carrie Underwood Bikini pictures 2022. “When we have our design meetings, I’m like, ‘Where are the pockets?’ ‘Where can I put my phone?'” she said. Carrie Underwood has a few new hits up her sleeve but not of the musical variety. “We have the opportunity with this to reach women who are huge fans of Calia and get in front of new ones.”įor her part, Underwood is pleased with the direction of the brand, which began as fitness apparel and has expanded into more comfort separates, all with “functionality as our number-one priority.” “I think we’ll learn a ton,” Christian said. She did say the pop-ups are more of an “experiment” at this stage, a way for Dick’s to see how women shop, or how people who are buying gifts for women shop. “Calia has been an amazing brand to do that, to offer products to women who maybe haven’t shopped as much at Dick’s.”Ĭhristian would not specify sales figures for Calia, but noted the brand is the retailer’s second best-selling label for women. News host Alicia Quarles (l.) interviewed Carrie Underwood (c.) and Dick’s Sporting Goods designer Alycia Scott for the launch of Underwood’s new line, Calia. “Over the past year we’ve seen an increase in sales from our female consumer, and Dick’s in general is thinking more about women and reaching her more,” Christian said. And the retailer is looking to Calia and the pop-ups in order to expand its offering to women. Holiday was always the plan for pop-ups this year, according to Melissa Christian, Dick’s vice president of global brand and category marketing, so there was no date change due to the pandemic. The Calia pop-ups will be taking coronavirus precautions, like regular cleaning of surfaces and “high-touch” areas, employees in face masks and shoppers also required to wear a face mask to enter the stores.
As for whether the pop-ups are an effort that could lead to more permanent, stand-alone retail for Calia, Underwood said, “One step at a time.” She added that the brand does well within Dick’s locations and has also been selling well online, particularly this year as stores were closed for a time due to COVID-19 and in-store traffic has yet to fully rebound with the virus spreading anew at record levels in many states.
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